Since the past few years we’ve been testing and tracking hundreds of different strategies online… we’ve tried them all, from banner advertising to social bookmarking, but in the end we think, what matters is implementing the core online marketing strategies in an effective manner, that in fact has given maximum profits from online marketing efforts.
Once in a while you might come across online businesses that don’t have to use SEO or PPC to drive traffic, as they already have a 100k+ database of users and JVs with other sites which have a similar number of subscribers. But for new businesses starting online, a simple yet an action oriented strategy is necessary, one which is not dependent on the goodwill of others (or at least not so initially).
We came up with a mindmap of certain core strategies which are pivotal for online success, it is meant for you irrespective of whether you are just starting out or you’ve been online for years.
And we know for sure that even the most competent of online marketers wouldn’t be maximizing all areas discussed in this mindmap. It’s one thing to setup a business and get it moving, but it’s a completely different ball game to really start churning out those big bucks from it.
Let’s say for example, you start making $2000 or $3000 per month with the help of PPC advertising, but converting that figure to $20k or $30k per month is not an easy task and requires a lot of expertise. And that is precisely what is required of an effective online marketing strategy.
While implementing all the available strategies is not required, still one has to continuously work towards improving the returns that they are getting from the actions that they take.
After all just improving your PPC performance is not your ultimate goal; your website’s conversion rate should also improve, as well as your traffic.
The businesses which end up making more money online are those who know how to maximize every part of their online sales cycle, because they know that PPC, SEO, website conversion and sales are all equally important and totally interdependent for survival in a competitive environment.
